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Bing relies more on methods like keywords on the website, to show relevant results while Google has a more complex methodology, which captures the balance between keywords and relevant content (without keyword stuffing).

Bing is focused more on metadata, as compared to Google. The weightage of some aspects of Bing is different so the results show up differently. One of the main reasons is that the majority of websites are optimized to suit Google ’s algorithm and ranking, and use Google analytical tools to create their content. However, the results that both search engines show can be drastically different from one another. How does Bing compare to Google?īing and Google are both search engines with a similar ranking methodology, looking at backlinks, SEO content, technical aspects, and more. So essentially, Bing shows the results which are the most relevant to what you are looking for. Bing uses adaptive technology to show up search results, which means that it takes the information from past searches and shows results that are best suited to your search.

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